Meister Media Worldwide announces two appointments in its management group to lead the company’s continued growth in cross-platform content and digital media.
Jim Sulecki, a Meister veteran, transitions to the newly created position of Corporate Content Director, leading the company’s editors and graphic designers; integrating print, digital and events content; and improving content overall across Meister’s branded and custom platforms.
“Jim brings a long career as a journalist to this new leadership position, having worked on content development in virtually every market that Meister Media serves,” said Michael DeLuca, President, Meister Media Worldwide. “Along with his market knowledge, Jim has a deep passion for the written word. The experiences and talents gained through his tenure as Managing Director of Meister’s CropLife and Cotton Groups, and most recently as the company’s eMedia Director, have prepared Jim well for this new role.”
Charlie Craine succeeds Sulecki as Meister’s Director of eMedia, bringing an extensive background in digital media development and growth in both magazines and newspapers. Craine’s previous experience includes Future US, where he developed the company’s Guitar World and Revolver web properties while overseeing website development, ecommerce and mobile app development. Previously he was general manager of the Deseret News’ digital division in Salt Lake City, UT.
“Charlie has a proven track record of emedia development and knows how to leverage content to accelerate online traffic,” DeLuca said. “He brings the expertise to make our Meister brands even more vibrant and ubiquitous online as our agricultural and horticultural audiences continue to seek out information through email, web and mobile platforms.”
Meister Media Worldwide has announced the full market launch of Meister Interactive, a new company division offering custom digital marketing service based in the company’s headquarters in Willoughby.
Answering a call from many of Meister Media’s advertising partners for assistance with digital strategies and implementation, Meister Interactive is built to respond to projects both big and small, from the beginning to the end of online marketing campaigns.
The division’s services revolve around a simple tagline – “Conceive & Plan. Design & Create. Build & Analyze.” They include:
- Strategic eMedia business development – tied to the client’s specific sales and marketing objectives and to broader, cross-media efforts
- Custom digital platforms and vehicles – including custom sites, microsites and landing pages; custom enewsletters and e-blasts; and lead generation
- Custom content – built on the editorial heritage and deep market knowledge Meister Media has acquired after more than 75 years in the agriculture industry.
- Creative services / design
- Video and audio
- Campaign management and analytics
“We heard from a wide swath of Meister Media’s advertisers – big and small, across all of our markets – that they are seeking help in their move to online marketing,” says Jim Sulecki, Meister Media’s Director of eMedia who also heads up Meister Interactive and Meister’s video/audio facility, Studio M. “Given Meister’s content and design heritage, deep market knowledge and growing expertise in digital platforms, it seems natural that we should form Meister Interactive to help fill this growing market demand.”
Meister Interactive services are available to all marketers in U.S. and global agricultural and horticultural markets. Clients of Meister Interactive also are eligible for preferred rates and placement on Meister Media’s branded websites and enewsletters, on other media platforms and in integrated marketing programs also managed by Meister Media.