Category Archives: Press Releases

CottonGrower.com Relaunches With Responsive Design For Mobile

cgweb_logoWILLOUGHBY, OH – October 7, 2014 – Cotton Grower® magazine, the nation’s brand media leader serving the domestic cotton market, announces the launch of its completely redesigned website, CottonGrower.com. The new design responds to both direct user feedback and CottonGrower.com analytics, and includes responsive design for ease of mobile use, building engagement with visitors and meeting the Cotton Grower’s mission of being the information source for industry news.

“The home page of the new CottonGrower.com, with its organization into Latest News, Featured Stories, and Around The Gin, gives our audience the blend of analysis and company/product announcements that they’re seeking,” says Jim Sulecki, Corporate Content Director at Meister Media Worldwide, Cotton Grower’s parent company. “And the organization of our navigation bar takes users right to the topical areas they’re most interested in, especially news; harvesting; insect, disease and weed control; and ginning.”

CottonGrower.com is dedicated to offering the latest and trending news, as well as stories aggregated from international sources, and the new design facilitates that type of reporting. Responsive design offers a different, customized experience for users depending on their device – phones, tablets and desktop computers.

“The new site offers easy reading with minimal panning, scrolling and navigation for users on smartphones, while expanding to a wider size for tablet and desktop users,” says Charlie Craine, Director of Digital Media for Meister Media Worldwide.

The new site also provides a built-in option for native advertising, offering sponsors the opportunity to provide content in the context of CottonGrower.com.

CottonGrower.com is the fourth Meister Media Worldwide website with these new capabilities. The site is based on WordPress web software, which is used by more than 22 percent of the top 10 million websites, including CNN, The New York Times, Forbes and Reuters. The remainder of Meister Media’s editors and brands will add new features best suited to their needs through 2014.

Cotton Grower and Meister Media Worldwide would like to thank the CottonGrower.com launch sponsors: Deltapine, Bayer CropScience and Dow AgroSciences.

About The Cotton Media Group: Cotton Grower provides a unique mix of content geared to help today’s sophisticated cotton growers achieve high yields, production efficiency and marketing success. The Cotton Grower brand is represented by Cotton Grower magazine, CottonGrower.com, and the Cotton Grower weekly e-newsletter. The Cotton Media Group also provides custom print and online content, special events and other industry initiatives to help keep U.S. cotton growers up to date and globally competitive.

About Meister Media Worldwide: Meister Media Worldwide, headquartered in Willoughby, Ohio, provides integrated media solutions for worldwide specialized agriculture. A leader in the industry, the company provides information and networking opportunities to global markets, including fruits and citrus, vegetables, cotton, ornamental horticulture, precision agriculture, plant protection and Latin American agriculture. Founded in 1932, Meister Media Worldwide now produces 13 regular magazines, along with eNewsletters and more than 20 websites, as well as trade shows and exchange events. In addition, Meister produces custom print products, web development, videos and strategic business development services. Contact us at info@meistermedia.com.

GrowingProduce.com Relaunches With Responsive Design For Mobile

PrecisionAg

WILLOUGHBY, OH – July 14, 2014 – American Vegetable Grower®, American-Western Fruit Grower® and Florida Grower® magazines, the nation’s brand media leaders serving the fruit, vegetable and citrus markets, announce the launch of their completely redesigned website, GrowingProduce.com. The new design responds to both direct user feedback and Growing Produce website analytics, and includes responsive design for ease of mobile use, building engagement with visitors and meeting the Growing Produce mission of being the information source for trending industry topics.

"Growing Produce is the roll-up site for our three industry-leading titles and offers growers the best of two worlds: deep vertical crop coverage in fruit, vegetables and citrus; and cross-market coverage of areas of common interest such as marketing, farm management, and our GenNext Growers initiative," says Jim Sulecki, Corporate Content Director at Meister Media Worldwide, Growing Produce’s parent company.

Responsive design offers a different, customized experience for users depending on their device – phones, tablets and desktop computers. This feature is especially important to GrowingProduce.com, as the site is currently experiencing double-digit year-over-year growth in mobile and tablet users.

"The new site offers easy reading with minimal panning, scrolling and navigation for users on smartphones, while expanding to a wider size for tablet and desktop users," says Charlie Craine, Director of Digital Media for Meister Media Worldwide.

The new site provides a higher profile for specific crops, topics and the three magazine brands through color-coded tags and larger images.

"We want to get more content in front of people," Craine says. "There is so much content on the site and it is updated more often than people might know. Even if it’s older news, if it’s relevant, we want to offer that content to our users."

GrowingProduce.com is the second Meister Media Worldwide website with these new capabilities. The site is based on WordPress web software, which is used by more than 22 percent of the top 10 million websites, including CNN, The New York Times, Forbes and Reuters. The remainder of Meister Media’s editors and brands will add new features best suited to their needs through 2014.

Growing Produce and Meister Media Worldwide would like to thank the GrowingProduce.com launch sponsors: Brandt Consolidated, Chemtura AgroSolutions, Dow AgroSciences, DuPont Ag Products, Fine Americas, Growth Products, Horticultural Alliance and Sakata Seed America.

About The U.S. Horticulture Group: Meister Media Worldwide’s U.S. Horticulture Group is the nation’s media leader in specialty crop communication. The group’s brands offers unmatched market reach through relevant, impactful brand extensions focused exclusively on commercial fruit and vegetable production in the United States. Its magazines include American Vegetable Grower®, American-Western Fruit Grower® and Florida Grower®.

About Meister Media Worldwide: Meister Media Worldwide, headquartered in Willoughby, Ohio, provides integrated media solutions for worldwide specialized agriculture. A leader in the industry, the company provides information and networking opportunities to global markets, including fruits and citrus, vegetables, cotton, ornamental horticulture, precision agriculture, plant protection and Latin American agriculture. Founded in 1932, Meister Media Worldwide now produces 13 regular magazines, along with eNewsletters and more than 20 websites, as well as trade shows and exchange events. In addition, Meister produces custom print products, web development, videos and strategic business development services. Contact us at info@meistermedia.com.

PrecisionAg.com Relaunches With Responsive Design For Mobile

PrecisionAg

WILLOUGHBY, OH – July 21, 2014 – PrecisionAg, the worldwide leader in precision agriculture information and analysis, announces the launch of its completely redesigned website, PrecisionAg.com. The new design responds to both direct user feedback and PrecisionAg website analytics, and includes responsive design for ease of mobile use, building engagement with visitors and meeting PrecisionAg’s mission of being the information source for industry analysis, product news and trending topics.

PrecisionAg is a diversified, independent media enterprise serving the global community using precision agriculture techniques – adjusting production inputs and practices based on in-field variability, typically through use of geographic positioning systems (GPS) and other technologies.

“The home page of the new PrecisionAg.com, with its organization into Latest News, Featured Stories, and Trending Articles, gives our audience the blend of analysis and company/product announcements that they’re seeking,” says Jim Sulecki, Corporate Content Director at Meister Media Worldwide, PrecisionAg’s parent company. “And the organization of our navigation bar takes users right to the topical areas they’re most interested in – especially Guidance, Data, Equipment and Computing.”

Responsive design offers a different, customized experience for users depending on their device – phones, tablets and desktop computers. This feature is especially important to PrecisionAg.com, as the site is currently experiencing double-digit year-over-year growth in mobile and tablet users.

“The new site offers easy reading with minimal panning, scrolling and navigation for users on smartphones, while expanding to a wider size for tablet and desktop users,” says Charlie Craine, Director of Digital Media for Meister Media Worldwide.

The site also provides a higher profile for the PrecisionAg Institute, an independent forum dedicated to the sharing of precision agriculture practices, ideas, research, products, services and success stories.

“We want to get more content in front of people,” Craine says. “There is so much content on the site and it is updated more often than people might know. Even if it’s older news, if it’s relevant, we want to offer that content to our users.”

PrecisionAg.com is the third Meister Media Worldwide website with these new capabilities. The site is based on WordPress web software, which is used by more than 22 percent of the top 10 million websites, including CNN, The New York Times, Forbes and Reuters. The remainder of Meister Media’s editors and brands will add new features best suited to their needs through 2014.

About PrecisionAg And The Agribusiness Group: PrecisionAg is part of Meister Media Worldwide’s Agribusiness Group. The brand includes PrecisionAg.com, PrecisionAg eNews, PrecisionAg Institute, PrecisionAg Buyer’s Guide and PrecisionAg Special Reports. Other brands in the Agribusiness Group include CropLife, CropLife IRON and Farm Chemicals International.

About Meister Media Worldwide: Meister Media Worldwide, headquartered in Willoughby, Ohio, provides integrated media solutions for worldwide specialized agriculture. A leader in the industry, the company provides information and networking opportunities to global markets, including fruits and citrus, vegetables, cotton, ornamental horticulture, precision agriculture, plant protection and Latin American agriculture. Founded in 1932, Meister Media Worldwide now produces 13 regular magazines, along with eNewsletters and more than 20 websites, as well as trade shows and exchange events. In addition, Meister produces custom print products, web development, videos and strategic business development services. Contact us at info@meistermedia.com.

Long-Time Meister Editor Gordon Berg Dies At 93

It is with regret that Meister Media Worldwide announces the passing of long-time editor Gordon L. Berg, 93. Berg was Editor of Farm Chemicals magazine (now CropLife® magazine) from 1961 until his retirement in 1985.

“Gordon was the Editor of Farm Chemicals during a period of great technological expansion with fertilizers, pesticides, and application equipment, but also a time when agriculture was under almost daily attack from environmentalists and others who feared change and made doomsday predictions,” said Richard T. Meister, Chairman Emeritus and Editor-in-Chief, Meister Media Worldwide. “In every monthly issue, Gordon took up his pen to refute these claims and to fight for a strong industry, a strong agriculture, and a strong America. It was in Farm Chemicals that his strong and often opinionated editorials challenged the industry to never be satisfied with the status quo.”

Berg also edited County Agent and Vo-Ag Teacher magazine, later Ag Consultant, championing the expanding growth of independent crop consultants and their services to agriculture service and winning lifetime membership of the National Association of Independent Crop Consultants (NAICC).

Berg was born in 1920 in Reeder, ND, population less than 200. When he finished high school he started a newspaper and was its editor, printer, and salesman, then hired onto another newspaper where he was proud of his skill at running a Linotype machine setting type from hot metal. He graduated from South Dakota State University and enlisted in the U.S. Army in 1943. He was one of the few remaining survivors of the Battle of the Bulge, which he fought with the 191st Field Artillery Battalion, 3rd Army. After the war he wrote a history of the 191st Battalion.

Words and writing were Berg’s love and passion. After college he became an Extension editor at Pennsylvania State University, then editor of Everybody’s Poultry magazine. Later he moved to Philadelphia, PA, to take the reins of County Agent and Vo-Ag Teacher and Farm Chemicals magazines. When these titles were acquired by Meister Publishing Company (now Meister Media Worldwide) in 1961, he moved with them to Willoughby, OH, where he lived for 53 years until his death.

Berg often railed against agricultural regulations promulgated by the Environmental Protection Agency (EPA). When an exasperated EPA official characterized him as a “wild turkey,” Berg formed a “Wild Turkey Club” to encourage industry support for reasonable regulations that would not stifle farm productivity. Always a fighter, Berg said at his retirement: “I intend to keep on ruffling feathers and fighting for a strong agriculture and a strong America.”

CropLife® Magazine’s CropLife.com Relaunches With Responsive Design For Mobile

CropLife

CropLife® magazine, the nation’s leader in ag retail communication, announces the launch of its completely redesigned website, CropLife.com. The new design responds to both direct user feedback and CropLife.com website analytics, and includes responsive design for ease of mobile use, building engagement with visitors and meeting the CropLife mission of being the information source for trending industry topics.

“Our audience especially wanted information on companies and equipment, crop inputs, industry analysis and the largest retailer-distributors in the country,” says Jim Sulecki, Corporate Content Director for Meister Media Worldwide, CropLife’s parent company. “They wanted a mobile-optimized site. And they wanted ready access to a wide variety of stories so they could make their site visits as efficient and effective as possible. We think our new design fills the bill on all three counts.”

Responsive design offers a different, customized experience for users depending on their device – phones, tablets and desktop computers. This feature is especially important to CropLife.com, as the site is currently experiencing double-digit year-over-year growth in mobile users.

“The new site offers easy reading with minimal panning, scrolling and navigation for users on smartphones, while expanding to a wider size for tablet and desktop users,” says Charlie Craine, Director of Digital Media for Meister Media Worldwide.

The new site will also feature content that is curated by magazine editors more readily, emphasizing trending topics rather than the most recent news. A Trending section will change with the seasons and as important news and events evolve. Article pages, category pages and home page now distinctly call out subject areas that are of deepest interest to our audience.

“We want to get more content in front of people,” Craine says. “There is so much content on the site and it is updated more often than people might know. Focusing on trending topics rather than the most recent ensures that what’s of most interest right now doesn’t disappear in a day. Even if it’s older news, if it’s relevant, we want to offer that content to our users.”

CropLife.com is the first Meister Media Worldwide website with these new capabilities. The site is based on WordPress web software, which is used by more than 22 percent of the top 10 million websites, including CNN, The New York Times, Forbes and Reuters. The remainder of Meister Media Worldwide’s editors and brands will add new features best suited to their needs through 2014.

CropLife and Meister Media Worldwide would like to thank the CropLife.com launch sponsors: CHS, Nufarm, AGCO, Winfield, Precision Labs, Simplot and Marcus.

About CropLife® Magazine and the CropLife Media Group: The CropLife Media Group (CLMG) is the nation’s leader in ag retail communication. The CLMG offers unmatched market reach through relevant, impactful publications, digital products and in-person events focused exclusively on the crop input distribution channel. Its brands include CropLife®, CropLife IRON® and Precision Ag®

About Meister Media Worldwide: Meister Media Worldwide, headquartered in Willoughby, Ohio, provides integrated media solutions for worldwide specialized agriculture. A leader in the industry, the company provides information and networking opportunities to global markets, including fruits and citrus, vegetables, cotton, ornamental horticulture, precision agriculture, plant protection and Latin American agriculture. Founded in 1932, Meister Media Worldwide now produces 13 regular magazines, along with eNewsletters and more than 20 websites, as well as trade shows and exchange events. In addition, Meister produces custom print products, web development, videos and strategic business development services. Contact us at info@meistermedia.com.

Meister Media Closes Cotton International, Continues Strong Commitment to U.S. Cotton with Cotton Grower

Meister Media Worldwide today announced the closure of all business activities for its Cotton International title. The recently published 2014 Cotton International Annual will be its last print edition, and digital products exclusively serving global cotton also will be discontinued.

CI and CG logosThe company cited the structural transformation of the global cotton market and the business transition of both the merchant and mill communities to a vertically integrated, multi-commodity focus as factors directly impacting Cotton International with its singular focus on cotton.

“This is a bittersweet moment for both Cotton International and Meister Media, as we have served the global cotton industry for nearly a century,” said Mr. Gary T. Fitzgerald, Chairman & CEO of Meister Media Worldwide, Cotton International’s parent company. “Cotton International, and its predecessor Cotton Trade Journal, have been the global voice for the cotton trade and a fixture at industry events around the world. However, the world of cotton has fundamentally changed, and we must shift our resources to other agricultural markets we serve around the world which now offer greater opportunity.”

Fitzgerald added, “We thank all the strong supporters of Cotton International through the years and the generations of families who have been so welcoming and who joined in our efforts to advance the interests of cotton around the world. We will miss these many friends, and we wish them all the best.”

Meister Media maintains a strong ongoing commitment to the U.S. cotton industry with its Cotton Grower title serving all segments of the U.S. cotton market from seed to mill through its magazine, digital products, awards, events and related business activities. Cotton Grower also continues the Cotton247.com website, to be renamed CottonGrower.com, with a focus on all segments of the cotton market as they relate to the interests of the U.S. industry.

Fitzgerald emphasized that “with the U.S. cotton industry rapidly responding to the changing dynamics of the global cotton industry, continues as a strong advocate advancing the interests of U.S. cotton from our base in Memphis, Tennessee.”

Meister Media Worldwide – headquartered in Willoughby, Ohio, USA with additional offices in Memphis, Tennessee; Orlando, Florida; and Modesto, California, USA ; along with affiliates in key agricultural centers around the globe – serves a full range of specialty agriculture, horticulture and related markets worldwide with a diversified portfolio of media and business products and services.

Meister Media Launches “Connect” Series of Strategic Events

Greenhouse_ConnectBeginning in 2014, a series of new, multiple-market events owned and operated by Meister Media Worldwide will carry the unifying brand name “Connect” – conveying their unique value in bringing influential growing and retail operations together with their peers and with major product and service suppliers in a high-level, strategic environment.

The first such event – to be called “GreenhouseConnect™” – is planned for October 22-24, 2014, says George Casey, Group Publisher of Meister Media’s Ornamental Group including Greenhouse Grower® and Today’s Garden Center® magazines. Representatives of an expected two-dozen leading greenhouse operations from across the U.S. will join senior-level suppliers in a resort location for several days of one-on-one strategic meetings, producer discussions and general sessions of informative, relevant content.

“Every grower has business pains to resolve. Our GreenhouseConnect event offers leading growers a one-stop shop of solutions that other growers don’t have access to,” Casey says. “For participating suppliers this is an opportunity for uninterrupted, one-on-one time with key customers and prospects while also getting invaluable feedback on potential new product or new service development.”

Comparable regional events in horticulture – called “FruitGrowerConnect™” and “VegetableGrowerConnect™” – are planned for November and December 2014 as extensions to services long provided by American-Western Fruit Grower® and American Vegetable Grower® magazines.

“Growers who attend our Connect events get quality time with key people from major suppliers, deepening their relationships with them and learning what new products are coming down the road and help in the development of new products,” says Gerry Bogdon, Group Publisher of Meister Media’s U.S. Horticulture Group. “Participating suppliers deepen their relationships with very large growers and can further initiatives such as securing grower partners for on-farm trialing of their products.”

Katie Smith, Corporate Events Director for Meister Media Worldwide, says other Connect events are being planned, including Today’s Garden Center® magazine’s “GardenCenterConnect™” (formerly TGC Business Builder Conference).

“Our audiences and the suppliers who serve them have come to rely on us to pull the important players together,” Smith says. “Paired with our industry-leading magazines and digital products, Meister Media’s Connect series is a seamless – and enhanced – face-to-face extension of a valuable service we’ve brought to our markets for some time. Whether the Connect event is national or regional, multiple-day or one-day, it’s been tailored to the unique dynamics of that market and is a unique opportunity to bring together leading growing and retail organizations in a high-level, strategic environment. ”

Produce Industry Leaders Join GenNext Growers™ Advisory Council

GenNextGrowers_logoMeister Media Worldwide’s GenNext Growers™ initiative – the aim of which is to ensure a successful transition of American fruit, vegetable and citrus farms to the next generation of owners and managers – is pleased to welcome a growing number of produce industry leaders from across the nation as founding members of the GenNext Growers Advisory Council.

As of April 10, 2014, the Council’s roster includes:

  • Bruce Hollabaugh, Production and Personnel Manager, Hollabaugh Brothers Fruit Farm, Biglerville, PA
  • Tim Coolong, Associate Professor, Horticulture, University of Georgia
  • David Doll, Pomology Farm Advisor, University of California – Davis
  • Chris Drew, Production Manager, Ocean Mist Farms in California, a producer of mixed greens and other vegetables
  • Catherine Lara, Specialty Crop Program Manager and Young Growers Leadership Development, Penn State University
  • Christine Nevosh, Western Marketing Manager, DuPont
  • Joe Petrocco, Vice President, Petrocco Farms in Colorado, a producer of leaf lettuce, spinach, cabbage, onions, spinach, and beans
  • Justin Sorrells, Owner and General Manager, Sorrells Citrus and DeSoto Fruit & Harvesting
  • Sonia Tighe, Executive Director, Florida Specialty Crop Foundation, representing the Florida Fruit & Vegetable Association

The role of the GenNext Advisory Council is to serve in a mentor / advisor capacity to the Initiative as it endeavors to identify candidates for GenNext Growers and host a community of peers with online, social-media and in-person interactions; foster the professional development of the GenNext Grower community through focused content and educational opportunities in areas of greatest need and interest; and share the best thinking and success stories of GenNext Growers to the wider growing and produce communities so that anyone can share in and benefit from the initiative.

About the GenNext Growers Initiative
GenNext Growers was founded in 2013 by American Fruit Grower, American Vegetable Grower and Florida Grower magazines as a cross-produce-industry “umbrella” initiative to help identify, inform and inspire the next generation of grower who:

  • Were born after 1970
  • Are preparing to assume, or already have assumed, leadership in a farming enterprise
  • Have a passion to produce high-quality specialty crops: fruits, vegetables and citrus
  • Seek to be advocates for their industry

The aim of the initiative is to identify, develop and promote across the industry the best practices of the nation’s most promising up-and-coming specialty crop growers; to help pull together and bring a national voice to the many regional young growers programs currently underway; and to ensure a smooth generational transition and the long-term viability of America’s fruit, vegetable and citrus industries.

Meister Media’s “Sustainability Blueprint Project™” Fosters Practical Approaches, Solutions Across All Markets

sustainability-blueprint-logoWith consumer demand building for sustainably grown food and produce, fiber, flowers and plants and other consumables, Meister Media Worldwide is pleased to announce the launch of a program touching on all of the markets served by its media brands.

The Sustainability Blueprint Project™ helps to make sustainability manageable and immediately actionable to crop producers and their allied service-providers and input suppliers. It is designed to augment and amplify current and future initiatives in agriculture including Field to Market: The Alliance for Sustainable Agriculture.

“Data-Intensive Management” – a look at some of the programs and tools that are laying the foundation of sustainable production through data collection, record keeping and analysis – is the first of a planned series of reports to appear under the Sustainability Blueprint Project nameplate. Sponsored by Syngenta, the report is appearing across various December, January and February issues of American/Western Fruit Grower®, American Vegetable Grower®, Cotton Grower®, CropLife®, Farm Chemicals International®, Florida Grower®, Greenhouse Grower® and PrecisionAg® magazines.

All content from the inaugural, cross-market report is posted to SustainabilityBlueprint.org, a newly launched hub site and agriculture-wide resource. Topics planned for future Sustainability Blueprint Project coverage and special reports include water and soil conservation, land use, fertilization, energy use, and waste disposal and recycling.

Meister Media Worldwide also is planning ongoing audience polls and deeper research projects to gauge producer attitudes, adoption and progress in sustainability.

“Sustainability is here and it is not going away. That’s the message we get from producers and stakeholders in our markets, both agricultural and horticultural, in North America and around the world,” says Jim Sulecki, Corporate Content Director, Meister Media Worldwide. “We’ll consider the Sustainability Blueprint Project a success if – thanks at least in small part to our modest effort – commercial agriculture, horticulture and floriculture increasingly answer the consumer call for food and produce grown with social, environmental and economic responsibility.”

Productores de Hortalizas Honored with 2013 Agricultural Journalism Award

CropLife Latin America and the Mexican Association of the Phytosanitary Industry (AMIFAC) awarded the 2013 Agricultural Journalism Award to Productores de Hortalizas magazine for its efforts to inform and educate growers. Juan Carlos García López de Lara, of Productores de Hortalizas, received the award on behalf of the publication at a ceremony held in Mexico City on August 19, 2013.

“The award represents a commitment to continue working for the benefit of the industry,” said Garcia. “It is the result of a collaborative effort that generates great satisfaction for the whole Productores de Hortalizas team.”

Productores de Hortalizas, a publication of Meister Media Worldwide, won in the category of written and online journalism. The title submitted two pieces for the jury’s consideration, “Avoid Botrytis in Pepper: Prevention and Identification of Gray Mold in Protected Cultivation,” by José Cosme Guerrero Ruiz; and “Soil Solarization: The Process and Application in Protected Structures,” by Jesús Marino Valerio.

Productores de Hortalizas has served vegetable growers in Mexico since 1992. The publication provides extensive coverage of the latest in field and greenhouse vegetable production technology, new products, supplier and manufacturer information and reference materials to nearly 10,000 growers, crop advisors and suppliers. Productores de Hortalizas also manages industry-leading events and award programs.

“This recognition is a great incentive for our team to continue being the leaders in agricultural media in Mexico,” said Homero Ontiveros, Publisher of Productores de Hortalizas. “We want to continue providing professional growers with valuable information that will help them be more competitive.”

The Agricultural Journalism Award supports and recognizes the work of specialized media outlets that provide growers with new and reliable information that will help them be more productive, sustainable and competitive. Award winners will attend the World Congress of the International Association of Agricultural Journalists in Argentina where they will receive the CropLife Latin America silver sculpture.

The jury for reviewing and selecting the winning entries consisted of Dr. Francisco Javier Trujillo Arriaga, CEO of the National Health Service, Food Safety and Quality department (SENASICA), secretary of the Mexican Department of Agriculture (SAGARPA); and Gabriela Estrada Centelles, director of the Bachelor of Journalism and Media Studies at the Institute of Technology and Superior Studies of Monterrey, Mexico City campus.