WILLOUGHBY, OH – July 14, 2014 – American Vegetable Grower®, American-Western Fruit Grower® and Florida Grower® magazines, the nation’s brand media leaders serving the fruit, vegetable and citrus markets, announce the launch of their completely redesigned website, GrowingProduce.com. The new design responds to both direct user feedback and Growing Produce website analytics, and includes responsive design for ease of mobile use, building engagement with visitors and meeting the Growing Produce mission of being the information source for trending industry topics.
"Growing Produce is the roll-up site for our three industry-leading titles and offers growers the best of two worlds: deep vertical crop coverage in fruit, vegetables and citrus; and cross-market coverage of areas of common interest such as marketing, farm management, and our GenNext Growers initiative," says Jim Sulecki, Corporate Content Director at Meister Media Worldwide, Growing Produce’s parent company.
Responsive design offers a different, customized experience for users depending on their device – phones, tablets and desktop computers. This feature is especially important to GrowingProduce.com, as the site is currently experiencing double-digit year-over-year growth in mobile and tablet users.
"The new site offers easy reading with minimal panning, scrolling and navigation for users on smartphones, while expanding to a wider size for tablet and desktop users," says Charlie Craine, Director of Digital Media for Meister Media Worldwide.
The new site provides a higher profile for specific crops, topics and the three magazine brands through color-coded tags and larger images.
"We want to get more content in front of people," Craine says. "There is so much content on the site and it is updated more often than people might know. Even if it’s older news, if it’s relevant, we want to offer that content to our users."
GrowingProduce.com is the second Meister Media Worldwide website with these new capabilities. The site is based on WordPress web software, which is used by more than 22 percent of the top 10 million websites, including CNN, The New York Times, Forbes and Reuters. The remainder of Meister Media’s editors and brands will add new features best suited to their needs through 2014.
Growing Produce and Meister Media Worldwide would like to thank the GrowingProduce.com launch sponsors: Brandt Consolidated, Chemtura AgroSolutions, Dow AgroSciences, DuPont Ag Products, Fine Americas, Growth Products, Horticultural Alliance and Sakata Seed America.
About The U.S. Horticulture Group: Meister Media Worldwide’s U.S. Horticulture Group is the nation’s media leader in specialty crop communication. The group’s brands offers unmatched market reach through relevant, impactful brand extensions focused exclusively on commercial fruit and vegetable production in the United States. Its magazines include American Vegetable Grower®, American-Western Fruit Grower® and Florida Grower®.
About Meister Media Worldwide: Meister Media Worldwide, headquartered in Willoughby, Ohio, provides integrated media solutions for worldwide specialized agriculture. A leader in the industry, the company provides information and networking opportunities to global markets, including fruits and citrus, vegetables, cotton, ornamental horticulture, precision agriculture, plant protection and Latin American agriculture. Founded in 1932, Meister Media Worldwide now produces 13 regular magazines, along with eNewsletters and more than 20 websites, as well as trade shows and exchange events. In addition, Meister produces custom print products, web development, videos and strategic business development services. Contact us at firstname.lastname@example.org.