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Online

As a highly mobile, often remote and global industry, agriculture is embracing online tools for their ability to quickly and efficiently disseminate and gather vital intelligence, including market updates, news, and product and supplier information. Delivery vehicles for online media now include cellphones as well as desktops and laptops. For agricultural marketers, Meister Media Worldwide – leveraging its array of offerings including targeted enewsletters and websites and streaming video and webcasts – has the ability to customize messages, target audiences and vary delivery formats to make digital e-media a component of any integrated marketing plan.