To meet ever-growing market demands as well as complement its strategy of offering readers and clients a complete suite of integrated informational and marketing solutions, Meister Media Worldwide (MMW) announces the creation of the Meister Events Group.
Meister Events will provide logistical, marketing and event management to MMW’s current stable of trade shows, summits and conferences, and work to develop new in-person opportunities across the company’s specialty agriculture markets. The group will accelerate the blending of MMW’s live-events with print and eMedia offerings to provide fully integrated marketing and business-building solutions.
Leading MMW’s event group is Jeff Fenner. Fenner, with 14 years of business-to-business media and event management, has spent the past two years with Meister’s Clear Window integrated solutions group.
MMW’s current event offerings reach thousands of specialty agriculture professionals across the globe and serve as a source for unique content for the markets served. Key offerings include the 2010 Florida Citrus Show and 2010 Florida Ag Expo in the U.S., the International Tomato Congress and International Cucurbit Congress in Mexico and FCI Trade Summits in Latin America, Europe, Africa, and Asia.
“This is another step in our continued growth as an integrated media company serving these specialty markets around the world,” said Michael DeLuca, president of Meister Media Worldwide. “Even as our eMedia capabilities grow, the need for face-to-face learning and networking experiences for our reader and clients have met high demand.”