Meister Media’s “Sustainability Blueprint Project™” Fosters Practical Approaches, Solutions Across All Markets

sustainability-blueprint-logoWith consumer demand building for sustainably grown food and produce, fiber, flowers and plants and other consumables, Meister Media Worldwide is pleased to announce the launch of a program touching on all of the markets served by its media brands.

The Sustainability Blueprint Project™ helps to make sustainability manageable and immediately actionable to crop producers and their allied service-providers and input suppliers. It is designed to augment and amplify current and future initiatives in agriculture including Field to Market: The Alliance for Sustainable Agriculture.

“Data-Intensive Management” – a look at some of the programs and tools that are laying the foundation of sustainable production through data collection, record keeping and analysis – is the first of a planned series of reports to appear under the Sustainability Blueprint Project nameplate. Sponsored by Syngenta, the report is appearing across various December, January and February issues of American/Western Fruit Grower®, American Vegetable Grower®, Cotton Grower®, CropLife®, Farm Chemicals International®, Florida Grower®, Greenhouse Grower® and PrecisionAg® magazines.

All content from the inaugural, cross-market report is posted to SustainabilityBlueprint.org, a newly launched hub site and agriculture-wide resource. Topics planned for future Sustainability Blueprint Project coverage and special reports include water and soil conservation, land use, fertilization, energy use, and waste disposal and recycling.

Meister Media Worldwide also is planning ongoing audience polls and deeper research projects to gauge producer attitudes, adoption and progress in sustainability.

“Sustainability is here and it is not going away. That’s the message we get from producers and stakeholders in our markets, both agricultural and horticultural, in North America and around the world,” says Jim Sulecki, Corporate Content Director, Meister Media Worldwide. “We’ll consider the Sustainability Blueprint Project a success if – thanks at least in small part to our modest effort – commercial agriculture, horticulture and floriculture increasingly answer the consumer call for food and produce grown with social, environmental and economic responsibility.”