By Bob West Webinars continue gaining popularity among marketers looking to engage the ag retailers, farmers and greenhouse growers served by Meister Media, so we surveyed our audience in April […]
Digital Resources
Native Ads – What’s All the Buzz About?
By Bob West Most everyone in marketing has heard the term “native advertising” in the past 12 to 18 months, and marketers in specialty horticulture and agriculture are clearly embracing […]
5 Key Trends Shaping Ag Marketing
By Bob West Meister Media’s annual media use survey debuted in 2009 when we needed data to convince clients that our audiences used the Internet for work. We’re long past […]
Audience Extension 101 and Why it Should be Part of Your Marketing Mix
By Bob West Digital media offers marketers a unique paradox. On one hand, the breadth of different media options empowers marketers to reach prospective clients in so many ways. But […]
What You Need to Know About Fraudulent Website Traffic
By Bob West Fraudulent website traffic is a relatively new concern for many digital marketers, and it’s a potentially significant issue as it can waste their marketing budget and minimize […]
Ad Viewability: What You Need to Know as a Marketer
Digital media never stops changing, and the concept of ad viewability is one of the recent changes for marketers (and media companies!) to monitor. Let’s take a couple of minutes [...]
Digital Marketing Trends to Consider for 2020
Agricultural and horticultural marketers were slow to embrace digital marketing, but that changed years ago as farmers’ Internet connectivity improved and their use of enewsletters and websites for work began [...]