Digital Resources

By Bob West Webinars continue gaining popularity among marketers looking to engage the ag retailers, farmers and greenhouse growers served by Meister Media, so we surveyed our audience in April […]

By Bob West COVID-19 concerns have changed life around the world, but business hasn’t stopped, especially in the world of ag. Marketers now face a new challenge – how and […]

By Bob West Most everyone in marketing has heard the term “native advertising” in the past 12 to 18 months, and marketers in specialty horticulture and agriculture are clearly embracing […]

By Bob West So much discussion around digital marketing has focused on the challenges marketers face that the opportunity of digital marketing can missed. But an analysis of the thousands […]

By Bob West Meister Media’s annual media use survey debuted in 2009 when we needed data to convince clients that our audiences used the Internet for work. We’re long past […]

By Bob West Digital media offers marketers a unique paradox. On one hand, the breadth of different media options empowers marketers to reach prospective clients in so many ways. But […]

By Bob West Fraudulent website traffic is a relatively new concern for many digital marketers, and it’s a potentially significant issue as it can waste their marketing budget and minimize […]

Digital media never stops changing, and the concept of ad viewability is one of the recent changes for marketers (and media companies!) to monitor. Let’s take a couple of minutes [...]

Agricultural and horticultural marketers were slow to embrace digital marketing, but that changed years ago as farmers’ Internet connectivity improved and their use of enewsletters and websites for work began [...]