Marketing Tips

By Bob West A group of us were recently invited by a client to attend their annual field day event, at which they were going to share results from much […]

By Bob West I have to start this blog post with a confession: I didn’t always like Twitter. In fact, I thought Twitter was one of the dumbest ideas I […]

By Bob West Many companies have embraced email marketing as a key component of their direct marketing tactics, and most of the efforts that we see are very successfully. However, […]

By Bob West Enewsletters and media websites represent two of the most significant digital advertising opportunities available to marketers, and many clients wrestle with which medium should get their ad […]

Marketers commonly wrestle with deciding how to split their marketing dollars between enewsletter and online advertising. This Digital Marketing Chat Video offers some guidelines for when to use each medium. […]

By Bob West I have written here before about the value of video in a marketer’s toolkit, and a quote I recently encountered has prompted me to do so again […]

Fact: Companies that blog have 55% more website visitors. Fact: B2B companies that blog get 67% more leads per month than those who don’t blog. Blogging is clearly a great […]

By Bob West For many years, marketers to the agricultural and horticultural audiences largely ignored the growth of the Internet as a marketing tool. Many factors contributed to this skepticism […]

Many digital marketers and industry observers are keen to predict the impending demise of the online banner ad. This is particularly true for consumer-oriented websites that deliver hundreds of thousands […]

You know it’s true, and here are the facts to back up your sense that social media matters more than ever: The Aberdeen Group reports that 84% of b2b marketers […]