By Bob West If you’re like most marketers using enewsletter ads to reach your audience, you want those growers and retailers to click on your ads and visit your website, […]
Marketing Tips
Why A / B Testing Matters in Your Email Marketing
By Bob West We’ve written here before about the growing popularity of email marketing as more companies deliver their product messages and content directly to targeted growers’ in boxes. Sending […]
What Can the New York Times Teach You?
By Bob West The tremendous growth in web use by growers and retailers across the country has many ag companies getting serious about their own websites. As we talk to […]
The Best Subject Line Length for Opens is …
By Bob West Email marketing is blowing up in ag circles as companies tap into growing web use among ag professionals and appreciate the cost effectiveness and immediate results to […]
6 Mobile Trends to Watch in Precision Agriculture
By Matt Hopkins One consistent trend from Meister Media’s research into our audience’s internet use of late has been the increasing adoption of mobile technology for work purposes. Perhaps no […]
New Survey Finds Extensive Web Use Among Cotton Growers
By Bob West Among the many different agricultural audiences served by Meister Media, the cotton growers across the United States are the ones whose internet activity is least understood. Our […]
Mobile Traffic Booms in Ag.
By Bob West So many marketers in specialty ag struggle with their websites. What content should be on there? How often should they be updated? How do you ensure they’re […]
Survey Highlights Fruit & Veg Grower Online Behavior
By Bob West When the Internet exploded in popularity and use more than a decade ago, business of all types embraced this new tool and the unmatched information it could […]
The Online Press Room — 5 Keys to Building Yours Now
By Bob West So much of our blogging on this site focuses on how you as a marketer can (and should!) use assorted digital media options to reach potential customers. […]
Love ’em or Hate ’em, Pop-up Ads Work
By Bob West The pop-up, roadblock or interstitial web ad… You know the one — it suddenly shows up right in front of you as you peruse your favorite site, […]