9 Hot Email Marketing Tips

Email marketing is more popular than ever as companies see the value of delivering their marketing message directly to the in-boxes of a targeted list of prospective customers. In this video, we share tips and recommendations to help you improve your own email marketing efforts, including: How companies are succeeding with email marketing; Tips for […]

Google Announces SEO Penalties for Non-Mobile Sites

  By Bob West We’ve talked at multiple times in the blog about the importance or value of having a mobile-optimized website. The folks at Google feel so strongly about this issue that they’ve taken a rare step of announcing specifics of upcoming changes to their algorithm. Effective April 21, mobile-optimized sites receive additional credit […]

Web hosting: What should I do?

Before I even start with tech speak, consider this: If you had a million dollars would you put it under you mattress and guard it yourself every day? Or would you put it in a bank? We build a lot of websites for our clients, which means website hosting is critical to making those great […]

Most Marketers Believe Digital Spend Will Soon Overtake Traditional Media

  By Michael Deluca   From MarketingCharts.com, comes the intelligence that most marketers believe that their spending on digital marketing will soon exceed their traditional media spending, if it hasn’t already. Marketing analysis firm ThinkVine originally fielded the survey of some 200 senior-level marketers in April 2014. It discovered that digital has already surpassed traditional […]

What a Google Search Term Analysis Can Tell You

  By Charlie Craine   Do wonder how your customers get to your website? Or, more importantly, how prospective customers find your website?   The answer is simple: Search. (And, despite what the folks at Yahoo! would have you believe, that generally means Google.) So, back to the original question … how do people find […]

Infographic Videos: A Great Tool for Promoting Your Company or Product

  By Bob West   Clients are continually asking us for simple and cost-effective ways they can use video to enhance their marketing and engage prospective customers. We have plenty of examples of product introduction videos, educational videos and testimonial videos to accomplish these goals, but many customers want something even simpler. So, we challenged […]

The Numbers are Clear: Ag Markets Using the Web More than Ever

  By Bob West   Turning the calendar from one year to the next presents an obvious opportunity for reviewing key business metrics. One such group of metrics would be those from your website. A look through the key Google Analytics data on our family of eight specialty agriculture websites tells a very exciting story, […]

Benchmarks Set for Email Marketing Efforts

By Bob West   There once was a day when direct mail represented a critical part of many (if not most) companies’ marketing efforts. Direct mail’s popularity has waned over the years for numerous reasons, chief among them being the value of email-based direct marketing.   We at Meister Media have witnessed the shift of […]

Research Highlights the Key to Content Marketing Success

  By Bob West   I’m writing this post just hours after having one of the most exciting conversations about content marketing that I’ve ever had with a Meister Media client. While the content marketing train continues gathering steam throughout the consumer marketing world and even among B2B firms with significant budgets, most companies in […]

The Key to Gaining Control Over Your Website

  by Bob West   Our custom digital work exploded in popularity throughout 2014 and took us in a number of directions to satisfy clients’ needs. One area clearly stood out in terms of what work clients are most interested in: website re-design / development.   Companies had a number of reasons for wanting to […]