By Bob West A client recently contacted us for help understanding the activity on their website. They admitted never looking at the Google Analytics (GA) numbers due to a lack […]
Marketing Tips
Ag & Hort Audiences Using Web More & More; Ad CTRs Outperforming
By Bob West I think we’re finally to the point where we don’t have to keep providing digital audience metrics to convince marketers that the agricultural and horticultural audiences Meister […]
Why you should be using Google Analytics (otherwise, why bother having a website?)
By Charlie Craine If you have a Google Analytics account and (at least) occasionally use it to check what people are doing on your website then this article isn’t […]
Email? Video? Websites? They’re all about the mobile.
By Bob West The end of the first quarter brought a flood of digital media analysis reports to my in box, and they came from different people throughout […]
9 Hot Email Marketing Tips
Email marketing is more popular than ever as companies see the value of delivering their marketing message directly to the in-boxes of a targeted list of prospective customers. In this […]
Google Announces SEO Penalties for Non-Mobile Sites
By Bob West We’ve talked at multiple times in the blog about the importance or value of having a mobile-optimized website. The folks at Google feel so strongly about […]
Web hosting: What should I do?
Before I even start with tech speak, consider this: If you had a million dollars would you put it under you mattress and guard it yourself every day? Or would […]
Most Marketers Believe Digital Spend Will Soon Overtake Traditional Media
By Michael Deluca From MarketingCharts.com, comes the intelligence that most marketers believe that their spending on digital marketing will soon exceed their traditional media spending, if it hasn’t […]
What a Google Search Term Analysis Can Tell You
By Charlie Craine Do wonder how your customers get to your website? Or, more importantly, how prospective customers find your website? The answer is simple: Search. (And, […]
Infographic Videos: A Great Tool for Promoting Your Company or Product
By Bob West Clients are continually asking us for simple and cost-effective ways they can use video to enhance their marketing and engage prospective customers. We have plenty […]