By Bob West “The reports of my death are greatly exaggerated.” Mark Twain is known for that quote, but I feel like online display ads could make the same claim. […]
Marketing Tips
Quality Tops Quantity, Bloggers Say
By Bob West New research from Orbit Media may hold some good news for all of the would-be bloggers amongst you looking to strengthen your company’s website with an informative […]
Research Highlights Value of Content Marketing & Keys to Success
By Bob West Content marketing is not a concept that is going away. The philosophy was originally adopted by large-scale, progressive-thinking consumer marketers and then became popular with enterprise marketers […]
Are Ad Blockers the End of Online Advertising?
By Bob West A co-worker who decided I needed something else to worry about sent me the latest eMarketer research into ad blocker use, and you can see their six […]
Mobile Audience Continues Growing, but Growth Clearly Slows in 2017
By Bob West The shift to mobile is a topic that never leaves marketers’ minds. (At least, it shouldn’t!) We monitor the trend vigilantly at Meister Media to ensure we’re […]
Direct Email Marketing Continues Engaging Our Audiences
By Bob West One key tactic often gets ignored among the many conversations about the rising popularity of digital marketing – direct email marketing. While we have seen an undeniable […]
Apple and Google Take Aim at Display Ads?
By Bob West We have talked previously on this blog about benefits of native advertising and why marketers should note this fairly new marketing approach. Here’s yet another reason for […]
3 Things to Know Before Accepting Our Proposal
By Bob West Let’s be clear – we want to do work for you and your company. Specifically, I’m interested in selling you on our custom digital capabilities (websites, videos, […]
Native Ads – What’s all the buzz about?
By Bob West Most everyone in marketing has heard the term “native advertising” in the past 12 to 18 months, and now marketers in specialty horticulture and agriculture need to […]
Latest Research Highlights Key to Content Marketing Success
By Bob West Marketers’ use of content marketing tactics continues creeping into our niche world of agricultural and horticultural media, but most of our clients continue missing out on the […]