Marketing Tips

  By Bob West   Turning the calendar from one year to the next presents an obvious opportunity for reviewing key business metrics. One such group of metrics would be […]

By Bob West   There once was a day when direct mail represented a critical part of many (if not most) companies’ marketing efforts. Direct mail’s popularity has waned over […]

  By Bob West   I’m writing this post just hours after having one of the most exciting conversations about content marketing that I’ve ever had with a Meister Media […]

  by Bob West   Our custom digital work exploded in popularity throughout 2014 and took us in a number of directions to satisfy clients’ needs. One area clearly stood […]

  By Bob West   I recently heard a presentation from noted content marketer Marcus Sheridan who summed up his corporate communications / marketing philosophy as, ‘They ask. You answer.’ […]

  by Bob West   For the last two years, the agency folks at Adfarm have produced a two-day conference called AgCatalyst. You don’t need to be an Adfarm client […]

by Bob West   If you’re heard or read much about content marketing, you’ve likely heard the story of Marcus Sheridan and his pool company, River Pools & Spas, in […]

By Bob West Companies expressing concern or unhappiness with their own websites regularly focus on two key areas that need improvement: ease of updating, and an outdated design. Rarely do […]

By Bob West Meister Media sold approximately 20% more enewsletter and website ads in the first half of 2014 than in the same period 2013, and this trend only will […]

by Bob West So, you’re thinking about developing a new website? The dramatic growth in use of the Internet by agricultural and ornamental grower audiences has spurred many marketers to […]