Some B-to-B Ads that Inspire

by Bob West Many in B2B marketing world hold tight to secret dreams of what they could do with a consumer-sized budget. They see a new Apple campaign and say, […]

Migration toward digital continues accelerating

by Bob West I’m a big fan of data, particularly when it comes to understanding the trends of specialty ag marketers and their digital activities. Most of the data we […]

Benchmark Study Highlights Key Email Trends

By Bob West Any time a group releases a new study, you have to wonder about the validity of the data, particularly when the study touts new ’email benchmarks.’ Well, […]

B2B Buyers Tell Us What They Want Online

By Bob West Our website development work at Meister Interactive has led to having so many more conversations with clients about their own websites, and some trends regarding how ag […]

Lessons from the Desert

By Bob West I recently spent a day in a cotton field 50 miles west of Phoenix for a client’s video shoot. The project went well and the collected footage […]

How the Right Ad = More Clicks

By Bob West Every month we run the metrics on and evaluate the performance of more than 100 enewsletter and online ads. The resulting analysis is sent to each client […]

B2B Content Marketing Benchmark Study

By Bob West The concept of content marketing remains the hot trend in marketing circles and makes particular sense for B2B companies given the long-term nature of relationships between B2B […]

7 Ways to Take the Media World by Storm

The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, […]

Inspired Ideas for Your Digital Marketing

By Bob West “Inspired conversations about food and agriculture.” That was the billing of the inaugural AgCatalyst event, hosted by AdFarm, an advertising agency with a deep roster of ag […]

Designing Effective Email Blasts

Email-based marketing makes so much sense, but maximizing the value of the effort requires effective creative design. This brief video shares three keys to producing an eDirect that delivers. Please […]