Mark Twain & Ads on our Websites Have Something in Common

By Bob West “The reports of my death are greatly exaggerated.” Mark Twain is known for that quote, but I feel like online display ads could make the same claim. Meister Media delivered more than 30 million ad impressions for 205 clients across seven different websites in 2017, and guess what those ads did? They […]

Quality Tops Quantity, Bloggers Say

By Bob West New research from Orbit Media may hold some good news for all of the would-be bloggers amongst you looking to strengthen your company’s website with an informative blog: Bloggers are consciously producing fewer posts. However, before you think, ‘That’s great. Keeping our blog updated will be easier than ever!’, note that a […]

Research Highlights Value of Content Marketing & Keys to Success

By Bob West Content marketing is not a concept that is going away. The philosophy was originally adopted by large-scale, progressive-thinking consumer marketers and then became popular with enterprise marketers in the business-to-business realm. The question for agricultural marketers is whether or not they’re willing to re-think their traditional marketing tactics in favor of this […]

Are Ad Blockers the End of Online Advertising?

By Bob West A co-worker who decided I needed something else to worry about sent me the latest eMarketer research into ad blocker use, and you can see their six key charts here. The headline news from the data is that ad blocker use is projected to grow 24% in 2017, thereby pushing the number […]

Mobile Audience Continues Growing, but Growth Clearly Slows in 2017

By Bob West The shift to mobile is a topic that never leaves marketers’ minds. (At least, it shouldn’t!) We monitor the trend vigilantly at Meister Media to ensure we’re serving content to our audiences in the best way to help them consume it as easily as possible, which means serving them content for their […]

Direct Email Marketing Continues Engaging Our Audiences

By Bob West One key tactic often gets ignored among the many conversations about the rising popularity of digital marketing – direct email marketing. While we have seen an undeniable rise in the number of companies marketing via our enewsletters and websites, we have also seen a similar rise in the number of clients renting […]

Apple and Google Take Aim at Display Ads?

By Bob West We have talked previously on this blog about benefits of native advertising and why marketers should note this fairly new marketing approach. Here’s yet another reason for you to explore how native advertising can help your marketing plan: Apple and Google are starting to declare war on the traditional display ads marketers […]

3 Things to Know Before Accepting Our Proposal

By Bob West Let’s be clear – we want to do work for you and your company. Specifically, I’m interested in selling you on our custom digital capabilities (websites, videos, content, etc.), but some recent experiences have convinced me to share a couple of thoughts that I can really only call warnings for potential customers. […]

Native Ads – What’s all the buzz about?

By Bob West Most everyone in marketing has heard the term “native advertising” in the past 12 to 18 months, and now marketers in specialty horticulture and agriculture need to familiarize themselves with the concept as native advertising becomes the latest marketing concept to flow from large-scale consumer media into more targeted, business-to-business marketing. This […]

Latest Research Highlights Key to Content Marketing Success

By Bob West Marketers’ use of content marketing tactics continues creeping into our niche world of agricultural and horticultural media, but most of our clients continue missing out on the benefits of this engaging approach to marketing. The newest benchmarking research from the Content Marketing Institute offers extensive insights into the strategies and tactics employed […]