Mobile Use Keeps Climbing — What Are You Doing About It?

By Bob West When I’ve provided previous updates on the use of mobile technology by our specialty agriculture audiences, the reason for doing so was to alert our clients about a burgeoning trend … which makes me wonder if these updates are even necessary at this point? Do marketers still wonder about whether these growers […]

New Research Identifies Primary Goal of Content Marketing & Keys to Success

By Bob West We’ve talked about the concept of content marketing a number of times in this blog, and we’re going to do so again here today because it’s a concept offering real value to marketers, especially those in the specialty ag marketers served by Meister Media. The Content Marketing Institute and MarketingProfs just released […]

Flashgeddon: Google and FireFox seek to put an end to Flash

Google is taking a huge step in its attempt to kill Flash for good, and this matters to any company using Flash in the website ads it runs. Google’s Chrome browser, which is the leading browser for nearly all of Meister Media’s brand websites (which means its probably also how your customers view your website), will […]

The How & Why of Webinars

By Bob West Marketers’ increased use of digital media in the agriculture and specialty horticulture markets has primarily taken two forms: enewsletter and website advertising. Quite frankly, I have been surprised that one digital platform hasn’t been more readily embraced in these markets: webinars. So, the purpose of this post is to share the details […]

Greenhouse Growers’ Use of Apps, Social Media & More Revealed

By Bob West Greenhouse Grower magazine conducted its fifth Internet Use Survey of floriculture growers across the United States, and this latest research shed new light on growers’ use of digital media for business while also providing insight into which information sources growers value most. Key findings include: Growers rely on a broader range of […]

How and Why You Should be Using UTM Codes

By Charlie Craine So what in the world is a UTM code? A UTM (Urchin Traffic Monitor) tracking code adds some elements to the end of your URL to trace specific information back to Google Analytics. This helps to identify specific ads, links or campaigns. Why do you need a UTM code? Because most marketing […]

Lessons from a Client’s Google Analytics

By Bob West A client recently contacted us for help understanding the activity on their website. They admitted never looking at the Google Analytics (GA) numbers due to a lack of time, so they gave us access to their GA account and we dove in for them. The good news is that this client already […]

Ag & Hort Audiences Using Web More & More; Ad CTRs Outperforming

By Bob West I think we’re finally to the point where we don’t have to keep providing digital audience metrics to convince marketers that the agricultural and horticultural audiences Meister Media serves really do use the Internet for work. (Some of you may laugh – you have no idea how many doubters we faced even […]

Why you should be using Google Analytics (otherwise, why bother having a website?)

By Charlie Craine   If you have a Google Analytics account and (at least) occasionally use it to check what people are doing on your website then this article isn’t necessarily for you. We’ll have a follow-up article on what you should be doing to get the most out of Google Analytics soon, but this […]

Email? Video? Websites? They’re all about the mobile.

  By Bob West   The end of the first quarter brought a flood of digital media analysis reports to my in box, and they came from different people throughout our organization. One of our publishers sent me a “Global Video Index” report summarizing trends from 2014. A member of our marketing department sent me […]