By Bob West
COVID-19 concerns have changed life around the world, but business hasn’t stopped, especially in the world of ag. Marketers now face a new challenge – how and what to communicate with customers to convey that you are still open and ready to supply their product needs.
We can’t tell you WHAT to communicate, but we want to share our thoughts on four key media options and how they can be particularly helpful today.
Direct mail or email blasts can be used to deliver a custom message to a targeted audience very quickly. So, whether that means mailing sales brochures that would have otherwise been handed out at traded shows or creating a custom email to communicate your commitment to serving customers and prospects alike, direct marketing can help you immediately.
Video offers a human element that other media lacks, and the popularity of smart phones means so many of us have a video camera sitting on our desk. A 60-second-long video can be recorded, posted online and promoted to its desired audience so that customers don’t just read or hear your company’s commitment, but they see it, too.
Enewsletter and online advertising merit consideration because they help you get a message into the marketplace quickly. Ads can be created, bought and made live in as little as 48 to 72 hours to ensure your customers see your brand maintaining its presence in the industry.
Webinars are an obvious substitute for in-person events because they help create a personal connection through which your customers hear directly from you and your organization. Webinars can be especially helpful if you’ve had to cancel any customer meetings planned at this time, and they may help you reach an even larger audience with your message.
As an 85-year-old, family-owned business committed to specialty agriculture, Meister Media understands the challenges facing our market today. Regardless of your current marketing plans, we are here to help in any way we can.
Bob West is the Commercial Digital Director at Meister Media. He can be reached at 440-602-9129 or [email protected].