Marketing Tips

By Charlie Craine So your company has a website and you go to Google and search for it. Obviously, showing up atop a list of search results when you enter […]

Once is an event. Twice is a coincidence. Three times? A trend. Yep, three calls from three different clients in a two-week stretch, and all with the same question: “What […]

When evaluating most sites for search, and how they show up in Google, most people focus on trying to stuff keywords into content or a headline. But that is a […]

Developing the most effective website is a goal for every company today, but many marketers find themselves wrestling with the challenge of figuring out a plan for building their site […]

Location, location, location is the old real estate mantra, right? Well, the truism may be good to keep in mind when you’re buying digital advertising, and not for the reasons […]

As digital communications become a greater part of every company’s marketing efforts, email-based communications (which we at Meister Media term ‘eDirects’) have become increasingly attractive alternatives to traditional direct mail. […]

I think many of our clients doubt us when they hear us talk about the importance of changing up creative when developing a digital ad campaign. That’s why we want […]

Enews and online advertising offers so many benefits, and one that is particularly valued by marketers is the ability to measure their effort’s effectiveness. But these numbers don’t always make […]

Communication has always been a two-way street, but when it comes to companies and their customers, the direction of traffic has changed. Gone are the days when you had sole […]

Online video used to be viewed as a plaything of younger people with too much disposable time. No more. Not only is video now a major enterprise for print media […]