Ad Specifications and Guidelines

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Print Advertising & InsertsDigital - Website & eNews AdvertisingSponsored Content Guidelines

Standard Ad Dimensions   ( Click here for tabloid dimensions )


Full page bleed: 8-1/4″ x 11″    Spread bleed: 16-1/4″ x 11″    Material not to trim should be held 1/2″ from the trim edges

Preferred Document Format
mmw-job-options• Adobe Acrobat PDF
(Click the icon to download
the Meister Media PDF presets)

Acceptable Document Formats / Applications
• Adobe InDesign CC
• QuarkXPress
• Adobe Photoshop
• Adobe Illustrator

Graphic Requirements
• All graphics must be high resolution (300 dpi or above at 100%) EPS, TIFF, PICT, JPEG-Hi-res files, also must include original (native) files. We are unable to accept: JPEG (below 300 ppi), GIF, Word Metafile or any internet graphics for print. All graphic elements should be saved “FOR MACINTOSH”.
• We cannot output color files created with RGB – all color files must be created using CMYK.

• Only postscript and open type fonts accepted. True Type will not be accepted.
• Must include both printer and screen fonts with native ad files.
• Fonts in ad files created on a PC will be substituted with the closest matching OpenType font.
• Due to legal restrictions, customer supplied fonts cannot be kept on file by Meister Media Worldwide, therefore fonts must be supplied with each new file submitted.

Submit your electronic ad using the following disk / media type:
• FTP (click here)
• We reserve the right to refuse ads submitted via e-mail.

Printing Process and Binding Method
Printed using 150 line screen to SWOP standards/saddle stitched.

Printing Specifications
Acceptable Materials: Electronic files are preferred. Final reproduction quality is contingent upon sharpness of materials furnished. All advertising composition costs will be charged at the publisher’s cost. All 4/C materials should meet SWOP® standards. Materials will be held for one year from last insertion.

Insert Specifications
Inserts stitched into publication (contact the publisher for pricing):
• 2 pages stitched in – 12-1/2” x 11” (Including 4” binding flap – no type)
• 4 pages stitched in – 16-5/8” x 11” (Including additional 3/8” on high folio side for automatic binding lip)

Inserts tipped on to publication (contact the publisher for pricing):
• 2 pages tipped on – 8-1/8” x 11”
• 4 pages tipped on – 16-1/4” x 11”
1/8” head (trim and bleed); 1/8” foot (trim and bleed)

Contact Phyllis Simcich (info below) for insert shipping instructions.

Proofs are required for all electronic ad files submitted. (Meister Media Worldwide cannot be held responsible for the content and/or output of customer supplied files if a proof is not supplied). In the event no color proof is supplied by the customer, Meister Media Worldwide may be required to provide a suitable color proof to the printer at the customer’s expense.

For More Information
Contact Phyllis Simcich – Media Services Manager
(440) 942-2000 x133 or


Meister Media Worldwide generally follows Interactive Advertising Bureau (IAB) standards for display ads and rich media ads.

Acceptable Digital Static Ad Formats
• File type: either JPEGs or GIFs
• File weight: up to 40k maximum
• Hyperlink to single absolute URL must be provided

Acceptable Digital Animated Ad Formats
• Animated JPEGs and GIFs: both eNewsletters and websites
• File weight: up to 40k maximum
• Hyperlink to single absolute URL must be provided
Note: Some email platforms do not support animation and instead display only an ad’s first frame. Please ensure your first frame contains sufficient information to convey your ad’s main message.
• Animation: up to 10 seconds. Can include multiple loops up to a total of 30 seconds (e.g., 10 seconds of animation x three loops).

Submit your electronic ad using the following disk / media type:
• FTP (click here)

Flash Animated
• Websites only (not eNewsletters)
• File weight: up to 60k maximum
• 18 frames per second (fps)
• Audio: user-initiated on click
• Only accepts .swf files built with Action Script 2
Important: Ad server code must be added to Flash files prior to sending to Meister to ensure measurement of clicks. A Flash ad must have the exact code below in the actions of any button that clicks to the URL in the root timeline in Flash. Do not add your URL or change the code in any way; retain the original .FLA file in case changes are needed. Code: on (release) {getURL (clickTAG, “_blank”); }

• Websites only (not eNewsletters)
• Initial download weight 40k maximum; additional file weight (polite download) 80k maximum
• File sizes:
• 728×90, expand down to 728×180
• 300×250, expand left to 600×250
• 300×600, expand left to 600×600
• Expansion: user-initiated. Control = “Close X” on original unit
• Retraction: after 3 seconds if no user interaction

For More Information
Contact Phyllis Simcich – Media Services Manager
(440) 942-2000 x133 or

Advertiser-Supplied Content
Meister Media print and digital titles accommodate advertiser-controlled content (“sponsor content”) as a source of potentially valuable information to our audiences. To distinguish supplied content from Meister’s editorial content as an important service to our audiences, we have established these guidelines. All submissions are subject to a case-by-case review by Meister sales, content and design staff.

Advertiser-controlled content (sometimes called “advertorial”) – whether supplied or produced by Meister custom services – must carry these elements:
(1) The word “Advertisement” at the top of each page, centered, in a font size no smaller than the body text of the Meister title – usually 9.5-10 pt.
(2) Headline font that is different than that of the Meister title. This is potentially subject to review by Meister’s content and design staff.
(3) Body text that is different than that of the of the Meister title, preferably in a sans serif font.
(4) Design elements – e.g., tabheads, sidebars and footnotes – that do not mimic or replicate those of the carrying Meister title(s).
(5) If custom-produced by Meister or a Meister title, advertiser-controlled content can carry such recognition in text (but not Meister logo) no larger than the body text of the Meister title – usually 9.5-10 pt.

The label “Sponsor Content” is used to distinguish advertiser-supplied content from Meister editorial content.

Meister accommodates sponsor-supplied content on its websites through our content management system. As with print, advertiser-controlled content is distinguished from Meister editorial content using these guidelines:
(1) The words “SPONSOR CONTENT” (line one) and “Presented by [Advertiser]” (line two) appear at the top of the Meister title web page containing advertiser-controlled content, and in any boxes in the editorial “rail” of a Meister site home page.
(2) The label “[SPONSOR CONTENT]” immediate precedes the headline in video.
(3) The label “[SPONSOR CONTENT]” immediately precedes the headline in search results and “related” article listings.

Announcements, promotions and advertisements for advertiser-controlled webinars contain these elements:
(1) “Presented by [Advertiser]” appears at the top.
(2) The text “Sent to you by [Meister or Meister brand]” or “Hosted by [Meister or Meister brand]” appears at the bottom.

Sponsored Editorial Content
Meister welcomes sponsorship support of editorial-controlled reports and events that provide affinity benefits to the sponsor. In print, digital and face-to-face, recognition of such sponsorship support contains these elements:
(1) “Special Report [or Event]” from [Meister title]”.
(2) “Sponsored [or Brought to You] By [Sponsor]”.

Download the PDF file for visuals of these guidelines