Supplier Beats Brand Advantage
Buyers rate suppliers as twice as important as reputation of brand when purchasing. That provides an opportunity to attack well-established brands that were previously hard to compete against.

Focus on Fertilizer

• Fertilizer, including micronutrients, fungicides and blenders will be featured via print, e-news and website content
• 8.5% of total pageview searches on CropLife.com include fertilizer^

“Bigger Than You Are” Advantage
7 out of 10 buyers equate level of company’s advertising with company’s size. When you’re “bigger than you are” buyers think it’s smart to buy from you, because they typically prefer to buy from strong companies.

Dedication to Biologicals & Crop Protection

• Topical E-news program with its collaborative content promotes high value in a company and trust in its product lines
• 5.3% of total pageview searches on CropLife.com include crop protection keywords (herbicide, fungicide, biostimulant, biological)^

Advertiser vs. Non- Advertised Advantage
According to CARR Reports, virtually every buyer (94%) prefer to buy an advertised product over a similar non-advertised one. If competitors in your market have reduced their advertising levels recently, they are marketing “non-advertised” products. That puts them at a severe disadvantage if you’re maintaining your advertising campaign.

Seed Reporting

• CropLife’s Seed Care Report includes coverage on post-patent products and new technologies (integrated packages include print, e-news and website components)
• 4.2% of total pageview searches on CropLife.com include seed^

Dominant Advertiser Advantage
According to Gordon Research Study, buyers perceive the dominant advertiser as the most experienced supplier in the market. Buyers also perceive the dominant advertiser to be the industry leader. Smaller advertisers who are aggressive now, can take gain favor.

FOCUS ON EQUIPMENT

• CropLife IRON offers visual and technical details via print, web, and e-news to showcase new technology and equipment
• 11% of total pageview searches on CropLife.com include equipment keywords