By Charlie Craine If you have a Google Analytics account and (at least) occasionally use it to check what people are doing on your website then this article isn’t […]
Author: Bob West
Email? Video? Websites? They’re all about the mobile.
By Bob West The end of the first quarter brought a flood of digital media analysis reports to my in box, and they came from different people throughout […]
9 Hot Email Marketing Tips
Email marketing is more popular than ever as companies see the value of delivering their marketing message directly to the in-boxes of a targeted list of prospective customers. In this […]
Google Announces SEO Penalties for Non-Mobile Sites
By Bob West We’ve talked at multiple times in the blog about the importance or value of having a mobile-optimized website. The folks at Google feel so strongly about […]
Most Marketers Believe Digital Spend Will Soon Overtake Traditional Media
By Michael Deluca From MarketingCharts.com, comes the intelligence that most marketers believe that their spending on digital marketing will soon exceed their traditional media spending, if it hasn’t […]
What a Google Search Term Analysis Can Tell You
By Charlie Craine Do wonder how your customers get to your website? Or, more importantly, how prospective customers find your website? The answer is simple: Search. (And, […]
Infographic Videos: A Great Tool for Promoting Your Company or Product
By Bob West Clients are continually asking us for simple and cost-effective ways they can use video to enhance their marketing and engage prospective customers. We have plenty […]
The Numbers are Clear: Ag Markets Using the Web More than Ever
By Bob West Turning the calendar from one year to the next presents an obvious opportunity for reviewing key business metrics. One such group of metrics would be […]
Benchmarks Set for Email Marketing Efforts
By Bob West There once was a day when direct mail represented a critical part of many (if not most) companies’ marketing efforts. Direct mail’s popularity has waned over […]
Research Highlights the Key to Content Marketing Success
By Bob West I’m writing this post just hours after having one of the most exciting conversations about content marketing that I’ve ever had with a Meister Media […]