Author: Bob West

By Bob West Email marketing is blowing up in ag circles as companies tap into growing web use among ag professionals and appreciate the cost effectiveness and immediate results to […]

By Matt Hopkins One consistent trend from Meister Media’s research into our audience’s internet use of late has been the increasing adoption of mobile technology for work purposes. Perhaps no […]

By Bob West Among the many different agricultural audiences served by Meister Media, the cotton growers across the United States are the ones whose internet activity is least understood. Our […]

By Bob West So many marketers in specialty ag struggle with their websites. What content should be on there? How often should they be updated? How do you ensure they’re […]

By Bob West When the Internet exploded in popularity and use more than a decade ago, business of all types embraced this new tool and the unmatched information it could […]

By Bob West So much of our blogging on this site focuses on how you as a marketer can (and should!) use assorted digital media options to reach potential customers. […]

By Bob West The pop-up, roadblock or interstitial web ad… You know the one — it suddenly shows up right in front of you as you peruse your favorite site, […]

by Bob West Many in B2B marketing world hold tight to secret dreams of what they could do with a consumer-sized budget. They see a new Apple campaign and say, […]

by Bob West I’m a big fan of data, particularly when it comes to understanding the trends of specialty ag marketers and their digital activities. Most of the data we […]

By Bob West Any time a group releases a new study, you have to wonder about the validity of the data, particularly when the study touts new ’email benchmarks.’ Well, […]