Author: Bob West

By Bob West Enewsletters and media websites represent two of the most significant digital advertising opportunities available to marketers, and many clients wrestle with which medium should get their ad […]

Marketers commonly wrestle with deciding how to split their marketing dollars between enewsletter and online advertising. This Digital Marketing Chat Video offers some guidelines for when to use each medium. […]

By Bob West I have written here before about the value of video in a marketer’s toolkit, and a quote I recently encountered has prompted me to do so again […]

By Bob West For many years, marketers to the agricultural and horticultural audiences largely ignored the growth of the Internet as a marketing tool. Many factors contributed to this skepticism […]

Many digital marketers and industry observers are keen to predict the impending demise of the online banner ad. This is particularly true for consumer-oriented websites that deliver hundreds of thousands […]

You’ve heard all the buzz around search engine optimization (SEO), but what does it mean for your company and your website? As long as people are going online to research […]

Most marketers now recognize the term ‘content marketing,’ but few companies in the industries served by Meister Media have committed real resources to incorporating this concept into their marketing program. […]

A new CropLife magazine study examining the use of tablets among ag retailers reveals fascinating details regarding just how widespread retailers’ use of these new tools has become, including the […]

  As digital marketing grows in significance, many tentative ag marketers are keenly interested in ‘what everybody else is doing.’ Well, the place to learn that was the Sheraton Crown […]

  We’ve talked a bit in this blog (and will talk much more in the future) about the concept of content marketing, and one organization that works hard to create […]