Author: Bob West

Marketers targeting the tremendously valuable market of agricultural retailers throughout the United States are increasingly using online advertising to engage this audience. A 2012 survey by the CropLife media group […]

At first glance, online video and social media appear to have little in common, but I see one very obvious connection between the two: they top the list of marketing […]

Confession time: I’m a numbers geek (blame my father, the CPA). I love statistics, enjoy looking for trends in data and think Excel is a gift from above. But I […]

Move over ‘social media,’ there’s a new digital marketing buzzword, and marketers need to know it and figure out where it fits for them. The buzz is all about ‘content […]

Once is an event. Twice is a coincidence. Three times? A trend. Yep, three calls from three different clients in a two-week stretch, and all with the same question: “What […]

Developing the most effective website is a goal for every company today, but many marketers find themselves wrestling with the challenge of figuring out a plan for building their site […]

Location, location, location is the old real estate mantra, right? Well, the truism may be good to keep in mind when you’re buying digital advertising, and not for the reasons […]

As digital communications become a greater part of every company’s marketing efforts, email-based communications (which we at Meister Media term ‘eDirects’) have become increasingly attractive alternatives to traditional direct mail. […]

I think many of our clients doubt us when they hear us talk about the importance of changing up creative when developing a digital ad campaign. That’s why we want […]

Enews and online advertising offers so many benefits, and one that is particularly valued by marketers is the ability to measure their effort’s effectiveness. But these numbers don’t always make […]