Author: Bob West

By Bob West Our website development work at Meister Interactive has led to having so many more conversations with clients about their own websites, and some trends regarding how ag […]

By Bob West I recently spent a day in a cotton field 50 miles west of Phoenix for a client’s video shoot. The project went well and the collected footage […]

By Bob West Every month we run the metrics on and evaluate the performance of more than 100 enewsletter and online ads. The resulting analysis is sent to each client […]

By Bob West The concept of content marketing remains the hot trend in marketing circles and makes particular sense for B2B companies given the long-term nature of relationships between B2B […]

The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, […]

By Bob West “Inspired conversations about food and agriculture.” That was the billing of the inaugural AgCatalyst event, hosted by AdFarm, an advertising agency with a deep roster of ag […]

Email-based marketing makes so much sense, but maximizing the value of the effort requires effective creative design. This brief video shares three keys to producing an eDirect that delivers. Please […]

By Bob West A group of us were recently invited by a client to attend their annual field day event, at which they were going to share results from much […]

By Bob West I have to start this blog post with a confession: I didn’t always like Twitter. In fact, I thought Twitter was one of the dumbest ideas I […]

By Bob West Many companies have embraced email marketing as a key component of their direct marketing tactics, and most of the efforts that we see are very successfully. However, […]