Author: Bob West

By Bob West “The reports of my death are greatly exaggerated.” Mark Twain is known for that quote, but I feel like online display ads could make the same claim. […]

By Bob West New research from Orbit Media may hold some good news for all of the would-be bloggers amongst you looking to strengthen your company’s website with an informative […]

By Bob West Content marketing is not a concept that is going away. The philosophy was originally adopted by large-scale, progressive-thinking consumer marketers and then became popular with enterprise marketers […]

By Bob West A co-worker who decided I needed something else to worry about sent me the latest eMarketer research into ad blocker use, and you can see their six […]

By Bob West The shift to mobile is a topic that never leaves marketers’ minds. (At least, it shouldn’t!) We monitor the trend vigilantly at Meister Media to ensure we’re […]

By Bob West One key tactic often gets ignored among the many conversations about the rising popularity of digital marketing – direct email marketing. While we have seen an undeniable […]

By Bob West We have talked previously on this blog about benefits of native advertising and why marketers should note this fairly new marketing approach. Here’s yet another reason for […]

By Bob West Let’s be clear – we want to do work for you and your company. Specifically, I’m interested in selling you on our custom digital capabilities (websites, videos, […]

By Bob West Most everyone in marketing has heard the term “native advertising” in the past 12 to 18 months, and now marketers in specialty horticulture and agriculture need to […]

By Bob West Marketers’ use of content marketing tactics continues creeping into our niche world of agricultural and horticultural media, but most of our clients continue missing out on the […]