By Bob West I’ve espoused the benefits of content marketing in this blog many times over the past few years, so you can imagine my excitement to attend Content Marketing […]
Author: Bob West
Tips for Email Marketing
By Bob West As an increasing number of companies use email marketing to deliver their message directly to growers’ and retailers’ in boxes, the competition for these prospects’ time and […]
Email marketing is growing …. Because it can work so well!
By Bob West Anyone with an email address knows that email marketing is more popular than ever, and that includes the specialty agriculture and horticulture markets served by Meister Media. […]
Media Use of Fruit & Vegetable Growers Revealed
By Bob West If you sell to fruit and vegetable growers …. Do you know which media sources fruit and vegetable growers think are most useful when it comes to […]
Mobile Use Keeps Climbing — What Are You Doing About It?
By Bob West When I’ve provided previous updates on the use of mobile technology by our specialty agriculture audiences, the reason for doing so was to alert our clients about […]
New Research Identifies Primary Goal of Content Marketing & Keys to Success
By Bob West We’ve talked about the concept of content marketing a number of times in this blog, and we’re going to do so again here today because it’s a […]
The How & Why of Webinars
By Bob West Marketers’ increased use of digital media in the agriculture and specialty horticulture markets has primarily taken two forms: enewsletter and website advertising. Quite frankly, I have been […]
Greenhouse Growers’ Use of Apps, Social Media & More Revealed
By Bob West Greenhouse Grower magazine conducted its fifth Internet Use Survey of floriculture growers across the United States, and this latest research shed new light on growers’ use of […]
Lessons from a Client’s Google Analytics
By Bob West A client recently contacted us for help understanding the activity on their website. They admitted never looking at the Google Analytics (GA) numbers due to a lack […]
Ag & Hort Audiences Using Web More & More; Ad CTRs Outperforming
By Bob West I think we’re finally to the point where we don’t have to keep providing digital audience metrics to convince marketers that the agricultural and horticultural audiences Meister […]