Pros & Cons To Creating Your Own Content

By Bob West Most clients I meet with these days want to incorporate more content marketing tactics into their marketing plans, whether that means developing a blog, launching a video series, shifting toward native ads or launching their own e-newsletter. But nearly all of them are slowed trying to answer the same question: Who is […]

5 Questions To Ask Yourself About Your Next Content Project

By Bob West As more companies embrace content marketing, we see some poorly executed efforts, which is to be expected given the newness and subjective nature of the content marketing philosophy. Many of these problems can be avoided with some effective planning, so let’s look at key questions to consider before embarking on your next […]

5 Keys to Getting the Most Value From One Piece of Content

By Bob West Many of our clients understand the value of content marketing and want to incorporate this philosophy into their plans, but they face one daunting challenge – producing the content. Creating new content can undoubtedly present challenges (hence this blog post on the benefits of outsourcing your content development), which is why getting […]

Content Marketing …. What & Why?

By Bob West The shift toward content marketing represents a tremendous philosophic change for many marketers, and our forward-thinking agricultural and horticultural clients are catching on now. For those marketers unfamiliar with the concept of content marketing, let’s examine what this term “content marketing” means and why you need to consider it when developing your […]