Content Marketing …. What & Why?

By Bob West The shift toward content marketing represents a tremendous philosophic change for many marketers, and our forward-thinking agricultural and horticultural clients are catching on now. For those marketers unfamiliar with the concept of content marketing, let’s examine what this term “content marketing” means and why you need to consider it when developing your […]

A Website CMS …. What You Need to Know

By Bob West Clients hire us to build them a new website for two primary reasons: 1. They need a website that offers a better mobile experience; or, more likely, 2. They need a website that is easier for them to update and maintain. Let me be clear about it: If you (a marketer) can’t […]

7 Questions to Ask Yourself for Your New Website

By Bob West We have built websites for a number of clients in recent years, and most of these clients hired Meister Custom for one of two reason: 1. They needed a website that is easier to update and maintain; or 2. They needed a website that offered a better mobile experience. Deciding you need […]